Job Description
The Director of Admissions & Marketing is responsible for aspects of the census, move ins, community relations and event coordination. Must get the word out and display the facility in a positive light to the community.
Requirements:
BA Degree in Marketing or Related Field;
at least 5 years of professional experience,
computer literate, organized
Mature, professional, friendly, able to work with seniors
Team player
Dependable vehicle
Regular fairly local travel
Occasional weekend/evening work
Ability to support the health, comfort, safety and well-being of the Residents
Generate leads through local contact within local communities
Conduct prompt follow up of leads
Plan and implement programs and events in the community/healthcare org’s
Counsel prospective Residents and Families
Develop & maintain relationships with potential referral sources
Develop Promotional Campaigns with marketing consultants
Communicate and Coordinate regularly with In house office staff .
Identify referral sources and build relationships
Conduct field visit and pre admissions interview
Gathers all necessary documentation for admission
Identify venues where the facility can receive the most exposure
Continually establish new contacts within the community to promote the facility
Reports any problems/concerns to the Administrator promptly
Remains knowledgeable about facility operations
Support the community by attending special functions, etc
Visits Residents in rehab facilities
Visits Rehab facilities daily to recruit new Referrals to the facility
Conducts tours in conjunction with in house staff to potential residents.
Maintains a list of discharge planners in rehab centers for networking
Keeps staff updated on events, new admissions, change in census
Additional responsibilities as assigned by Administrator
This position requires you to be in the field full time. Monthly gas allowance will be given and bonus structure.
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